Marketing

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A person in an orange dress and tan platform sandals walking while carrying brown paper shopping bags and a smartphone, illustrating the blend of digital and in-person retail.

EnterpriseMarketing

Optimize checkout. Revolutionize sales. Power growth with retail innovations.

Keeping up with innovation isn’t optional. Shoppers expect new capabilities, and businesses need to adapt. Or risk falling behind. It’s no longer enough to have the products. Shoppers want a modern retail experience built for today.

AuthorPayPal Editorial Staff

Skateboard business owner adjusts retail media on his POS screen.

Small BusinessMarketing

What is retail media and how can it help your business?

Retail media is a form of advertising where brands pay to promote their products on a retailer’s own digital and physical properties. Retail media networks typically facilitate this by delivering highly relevant ads to purchase-ready shoppers.

AuthorPayPal Editorial Staff

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EnterpriseMarketing

17 ways to reach customers with point of purchase advertising

AuthorPayPal Editorial Staff

Mar 23, 2026Article5 mins read

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

AuthorDr. Tiffany Raymond, PhD

Nov 17, 2025Article4 mins read

Small BusinessMarketing

E-commerce product photography: Small business photography tips

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Email marketing tips for sales conversion and business success

AuthorPayPal Editorial Staff

Sep 22, 2025Article9 mins read

Small BusinessMarketing

Product page optimization 101

AuthorPayPal Editorial Staff

Sep 6, 2025Article5 mins read

Small BusinessMarketing

How to write a call to action: Tips for creating compelling CTAs to drive more conversions

AuthorPayPal Editorial Staff

Sep 6, 2025Article4 mins read

Small BusinessMarketing

Social media strategy in the marketing mix: Tips for business success

AuthorPayPal Editorial Staff

Aug 22, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

Boosting your small business visibility in the AI search era

AuthorAndrea Gagliano

Jun 4, 2025Article4 mins read

Small BusinessMarketing

What are upselling and cross-selling strategies that help boost revenue?

AuthorPayPal Editorial Staff

May 30, 2025Article9 mins read

Small BusinessMarketing

Growing an online business: A checklist from the experts

AuthorDr. Tiffany Raymond, PhD

May 2, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

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