PayPal helps CreativeMinds build trust in the creative process.
CreativeMinds helps online entrepreneurs build their Magento stores and WordPress websites with a customizable array of downloadable plugins and tools. Since launching in 2014, CreativeMinds has grown from offering just four products to offering more than 250—with close to a million downloads from customers all over the world.
Challenge
While WordPress plugins and Magento extensions are a big part of CreativeMinds’ business, the Israel-based company also offers development services, based on CreativeMinds' products, to help customers with integration. “Establishing trust is critical to winning these higher-value projects,” says CEO David Rashty. And enabling PayPal payments—for downloads and license renewals as well as development services—plays a big role in earning that trust. “ PayPal helps our customers understand that they can safely buy from us,” Rashty said.Solution
From the beginning, CreativeMinds has enabled PayPal Express Checkout for downloading plug-ins and extensions. To give customers an easy way to quickly renew their annual licenses, CreativeMinds enabled PayPal Subscription Payments. “We believe that our customers prefer to pay for digital goods using PayPal as it offers a higher purchase protection.” Rashty added that roughly 72% of all purchases are made using PayPal as opposed to other available methods of payment.To build its development services business, CreativeMinds tapped into the power of PayPal Instant Transfer as a preferred payment method. “PayPal enables us to receive large projects because our customers trust transferring money this way,” Rashty said. He estimates the company lands 20% more large product customization projects, which are worth $1000 or more, because of the ability to transfer money using PayPal.
Outcome
CreativeMinds attributes its 30% increase in conversions to a high level of customer trust in PayPal transactions and ease-of-use. A 30% increase in license renewals has helped CreativeMinds generate repeat business and foster ongoing customer loyalty—a prerequisite for winning high-value product enhancement projects. Most importantly, PayPal Instant Transfer gives both CreativeMinds and their customers an easy, secure solution for doing business internationally. “The flexibility of transferring funds [between] different bank accounts is very beneficial, and saves a lot of money,” said Rashty. Ultimately, partnering with PayPal leaves CreativeMinds—and their global customers—free to do what they do best: create.After integrating PayPal:
30% increase in conversion rates20% increase in orders over $1,000
30% increase in license renewal rate
“PayPal helps us improve trust in our brand and grow our customer loyalty year after year.”
—David Rashty, CEO, CreativeMinds
—David Rashty, CEO, CreativeMinds