Premio plugs into the power of PayPal.
Premio can help companies get more leads, calls, and sales from their WordPress websites with their easy-to-use plugins. With more than 8,000 customers, Premio has one simple goal—to help their customers improve and grow their businesses.
Challenge
PayPal is trusted in the WordPress ecosystem, which is why Premio chose PayPal as their payment platform two years ago. “Since launching Premio, we’ve had a large demand for PayPal payments,” said the company’s co-founder, Gal Dubinski. PayPal’s global reach was another plus, since Premio does business in the US, EU, and Canada. To take its business to the next level, Premio decided to create a customer-friendly subscription payment model to help generate a sustainable revenue stream.Solution
Premio turned to PayPal to integrate a seamless, tailored checkout experience that would allow their customers to easily purchase and activate recurring licenses for their WordPress plugins. Working together, PayPal helped Premio introduce an easy way for Premio customers to maintain their annual licenses with just a few clicks. Most importantly, the integration allows Premio to tailor subscription plans to fit their customers’ individual needs.Outcome
Premio’s initial decision to launch with PayPal as their payment platform has paid off. In just two years, they have surpassed 140,000 active installs. Better still, Premio’s tailored subscription payments model has resulted in a 60% increase in subscription renewals, and a 23% increase in overall conversions. For Premio, “PayPal was the perfect fit,” Dubinski recalled. Working together to enable subscription payments “has been one of the best business decisions we’ve made.”By choosing PayPal for subscription payments, Premio saw:
23% increase in customer conversion rates60% increase in subscription renewal rates
“By using PayPal subscription payments, it’s much easier for our users to renew and keep using the product, which improves our LTV.”
– Gal Dubinski Co-founder, Premio