This Retail Gazette report ‘Unlocking opportunities in a challenging economic environment’ looks at the components of an optimal online checkout experience.
From both a consumer perspective and a leading retailer point of view, the report highlights the dos and don’ts of digital user experience (UX) and functionality – against the backdrop of what is a challenging economic environment for retailers and brands.
Read the full report for a guide to what makes a compelling online checkout.
Making e-commerce easy is critical. Retailers are having to work hard to get their online propositions right. Consumers will be looking for product value, but they also want choice and frictionless experiences - a smooth user journey from login to checkout with no surprises.
The report explores a collection of expert views on what makes a suitable digital UX and online checkout from retailers themselves. And in this challenging economic environment, retailers need to ensure they are not standing still.
Research and analyst group Forrester suggests that a business’s toolkit for managing economic uncertainty, which is expected to persist for the remainder of 2023, “shouldn’t rely on hunkering down and trying to outlast it”.
Customers want options when shopping, so it’s critical to get this right.
If you accept cookies, we'll use them to improve and customise your experience and enable our partners to show you personalised PayPal ads when you visit other sites. Manage cookies and learn more