Business Bootcamps by PayPal: How do you reach new customers online and in marketplaces?

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

Who were the panel of experts?

• Jason Lively, Co-Founder of The Glitter Guy
• Tim Osborn, Associate Creative Director at Ecwid
• Dr. Tiffany Raymond, PHD, ‎Head of Global Customer Advocacy and Experience at PayPal

What questions did the experts answer?

• How do you decide which online marketplace is right for your business?

• How do you learn more about leveraging social media to grow your business and reach more customers?

• How do you transition from selling on a marketplace to selling on your own website?

• Are paid ads on social media effective for generating sales?

• How do you manage selling on several marketplaces at once?

• What tactics are effective for making sales and growing your audience on social media?

• How much time and budget should a business invest in social media?

• How can I discover if my target audience is on a specific social media channel or online marketplace?

• How does a new ecommerce business gain customers in a space that feels so full?

If you think answers to these questions might help improve your business, be sure to check out the Bootcamp recording.

Our panelists also created a checklist to guide you through key questions and help you pick the marketplace or social media channel that is best for your business.