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Your work as a nonprofit is incredibly important to the individuals and communities who rely on your organisation. It is understandable your team is busy because they are passionate about striving to achieve your mission. It might be hard to find time to review your approach to fundraising, but it may be even harder to achieve your goals if your organisation is missing out on fundraising opportunities.
In 2021, $19+ billion was donated globally through the PayPal Giving Platform1. PayPal customers can extend their generosity in more ways than ever through easy and innovative ways to give.
In this article we explore fundraising options and ideas to help bring in more donations during the holiday giving season and everyday throughout the year.
Create a PayPal Campaign Fundraising page to raise funds on your website for an event, special project, or set a milestone to achieve over time. Receive funds directly into your PayPal account. You can edit the banner image and text, add video, use comment functionality to engage donors and more.
PayPal tip: Customise your campaign page with specific information about the impact so donors can understand what their support will help to achieve.
PayPal Giving Fund manages a directory of unenrolled and enrolled charities discoverable through its partner programs. Eligible charities can enrol for free with PayPal Giving Fund to receive donated funds fast, gain reporting insights, enable profile updates and benefit from fundraising at scale with access to partner features like PayPal Give at Checkout.
PayPal tip: Make it easy for supporters to identify your charity online by maintaining a consistent profile, logo and bio about your mission or current fundraising efforts. This tip applies even if you are enrolled with PayPal Giving Fund – log in to view your charity dashboard and check if your profile is up to date.
When making a purchase online, PayPal consumers have the option to support a cause they care about with a £1 donation when Give at Checkout appears. 100% of PayPal Give at Checkout donations go to charity, there are no deductions or fees.
PayPal tip: Utilise the Give at Checkout toolkit to encourage supporters to set your organisation as their favourite charity displayed when Give at Checkout appears. Only charities enrolled with PayPal Giving Fund can benefit from Give at Checkout donations.
Give your supporters the option to help make secure one-off or recurring donations with PayPal. Do not worry if you don’t have technical support. Log in to your PayPal account to access the line of code you need to copy and paste to add the PayPal donate button to your website.
PayPal tip: Mobile purchases are common, and donations are no exception. Make sure the PayPal Donate button on your website is easy to find for users on a mobile device.
Your website is not the only place to catch a potential donor’s attention. When you create a PayPal Donate button, it comes with a QR code and Donate link making it easy to share in various channels online and even in the real world.
PayPal tip: Use your QR code or Donate link for livestreams, email campaigns, social media, partner websites, events and printed fundraising materials.
Seasonal moments are a prime opportunity to boost support for your charity with a fundraising campaign. Holiday giving is a time when donors may be looking to give back to the organisations that have supported them personally, their community or even a loved one throughout the year.
PayPal tip: It is never too early to start planning your fundraising campaigns.
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