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Based in Northern England, retailer Pramworld prides itself in stocking a huge range of childcare products – from prams, to nursery furniture, to toys – while providing helpful independent advice and friendly, professional service.
Pramworld set out to improve conversion by reducing friction at checkout. At the same time, they wanted to increase average order value (AOV), reduce cart abandonment, and give customers more flexibility when purchasing higher-ticket items.
Pramworld implemented PayPal Pay Later (Pay in 3) messaging across the full customer journey, including product pages, cart, and checkout. This ensured customers were consistently exposed to Pay Later throughout, helping them make more confident purchase decisions.
David Winstanley - Director, Pramworld
Read more about how Pay in 3 helped Pramworld by downloading the case study.