1 PayPal Earnings - Q4, 2024, based on PayPal internal data. Active accounts are PayPal consumer and merchant accounts that have completed a transaction within the past 12 months.
Small businesses juggle every aspect of their company, but getting paid should never be up in the air. PayPal offers a simple solution with a wide reach: Payment Links. A PayPal Payment Link is a unique URL that sends customers to a checkout page you’ve created, so they can pay you quickly and easily. Links can be shared nearly anywhere, allowing you to accept payments without a website. It’s the perfect payment solution for solopreneurs, creators, or freelancers communicating one-on-one with customers.
From local sellers posting on social media to service providers connecting with customers via text messages, payment links are the easiest way to create an e-commerce checkout page without building an entire site for your business. Once your link is created, it can be shared immediately with multiple customers across channels, from email to social media DMs, or even used in person as a scannable QR code. That means fast, easy payments that drive growth as your business scales. All with PayPal.
A small business works to attract customers everywhere, finding new sales beyond just traditional websites. Business is often facilitated by conversations with your customer base, from messages on social platforms to face-to-face interactions at your local market. You don’t want to lose conversions due to extra payment steps, like sending manual invoices, redirecting customers to websites, or making follow-up payment requests. These all demand extra time in an already demanding workflow. Your business needs a simple, no-code solution for fast, easy payments.
Create a checkout page in seconds, hosted by PayPal. Share it with a link or QR code wherever you connect with customers. Instead of investing in a website or e-commerce platform, businesses can create a payment link that brings customers to a PayPal-hosted checkout. It takes under a minute to create a professional checkout page. No code or developer required. And it can then be shared as either a link or QR code.
To create a PayPal Payment Link, first log in to your PayPal business account. Then navigate to "Pay & Get Paid" and select “Payment Links and Buttons.” Start building your checkout page by adding information about your product or service, such as the item name or description. You can add the price or allow customers to type in the amount they need to pay, a great option for service-based businesses.
From there, you’re able to add images or variants like color or size. Click on “Settings” to customize your link with your business logo for a more professional look. When you’re ready, check out a live preview of what a customer will see before sending. Finally, click on “Build it.”
Your checkout page is ready. Now start sharing it with a Link or QR code. Payment Links turn any channel into a checkout, from social media DMs to text messages to email. You can even use scannable QR codes for in-person interactions.
This flexibility allows businesses to meet customers exactly where the sale happens. A nail technician can send their link via Instagram DM after attracting interest with a post. A ceramic artist can share their link as a scannable QR code at a local market table. An interior designer can send a link embedded in an email quote for a deposit. A personal trainer can send their link with a social post booking confirmation.
Once it’s created, your link is reusable and can be sent to as many customers as needed, unlike individualized one-to-one invoices. Set it and forget it. Shared Payment Links get updated automatically with any changes you make to your checkout page in PayPal; no need to reshare a new link, your changes sync anywhere your link has been shared . Want to change a color, logo, or message on your checkout page? Hit “save,” and wherever your link is being used will automatically reflect your changes.
Customers can pay nearly anywhere, from any device, no PayPal account needed. Once they open a payment link, they’re offered payment choices, including PayPal, Pay Later, Venmo (US only), Apple Pay® or debit and credit cards. Plus, PayPal Payment Links support Seller Protection on eligible transactions*, giving customers even more peace of mind when they pay. Payment Links also have no monthly subscription fees for creators; transaction fees are only collected when you get paid.
There’s no need to create and pay for a custom e-commerce payment solution when PayPal payment links are simple to create and send. Customers already know and use PayPal, which provides them peace of mind when making payments. With more than 400 million active accounts1 across 200+ markets, PayPal helps businesses reach customers around the world.
With PayPal Payment Links, ease, opportunity, and trust come together to help grow your business.