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When a company finds its niche, it finds its people. No matter what area of business a company operates in, standing out from the competition is vital to its ongoing success. It is the specific set of factors that set a business apart that constitutes its niche. Here are some strategies for selecting and honing a niche to build a thriving business.
With more than 255.8 million smartphone app users in the U.S.,1 businesses have an opportunity to tap into an ever-expanding market. In fact, approximately 91% of Americans between the ages of 18 and 49 shop online using a smartphone.2
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