How to personalize the customer journey with AI

Deliver hyper-relevant products and offers to increase reach

Effective, personalized experiences can surface relevant products that shoppers may be more likely to buy — and help keep those customers coming back. Of customers surveyed, 56% say they’ll become repeat buyers after a personalized experience.¹

Using predictive customer insights from a global network of 426 million accounts,² PayPal’s advanced offers platform can help businesses reach new shoppers by delivering intelligently targeted, personalized, and real-time offers. These offers are based on detailed purchase history insights taken from across the web, down to stock keeping unit (SKU)-level data in many cases.

Businesses can present personalized rewards and messages like BNPL eligibility on product pages to encourage customers to complete their purchase.

If a shopper has purchased from high-end beauty websites, for example, PayPal can surface an offer for a specific blouse in the shopper’s preferred color and size from a similarly high-end retailer.

Reimagine checkout and help improve conversions

Shoppers expect at least choice, convenience, and a secure checkout experience — and they have no problem abandoning their carts if they face obstacles. Each barrier a business creates — obligatory account creation, too many fields to complete, lack of preferred payment methods — decreases the likelihood of a sale. Removing checkout friction points can help speed the checkout process and increase conversion.

PayPal has analyzed and optimized every millisecond of the shopping experience to deliver a faster, streamlined checkout experience. The reimagined PayPal checkout experience features:

• Early recognition with low-friction login technologies so shoppers can quickly log in with texted pin-codes, or use biometric logins.
• Prefilled card, shipping, and delivery method details help shoppers quickly and safely complete purchases.
• Newly designed paysheets with the customers’ preferred payment methods so shoppers see preferred payment methods first at checkout.

Paying with PayPal could be twice as fast for some customers, as PayPal can potentially reduce latencies by 50% (based on PayPal internal data from October through November 2023).³

And for shoppers who want to check out as guests, Fastlane by PayPal has helped customers complete checkout approximately 30% faster,⁴ and shoppers with Fastlane profiles have shown to convert at approximately 80%.⁵

Encourage repeat customers with Smart Receipts

Businesses want customers to come back after they complete a purchase. And customers want to stretch their dollars and get the best deals. Connecting with customers post-purchase through personalized offers and rewards can be an effective way to cross-sell, up-sell, and encourage future purchases.

PayPal users can view personalized offers and product recommendations with Smart Receipts, part of PayPal’s new advanced offers platform. PayPal uses the power of AI to help predict what customers may want to buy next from that business, narrowing it down to the exact product in the right size and preferred color. More than 300 million purchase receipts are opened by PayPal users each month.⁶

Reduce business costs with shipment tracking

Increasing users’ visibility may help businesses enhance efficiencies through integrated order management with consolidated receipts.

Some merchants have reduced “items not received” disputes by as much as 80%.⁷

Ready to power your business growth with PayPal’s AI-driven innovations? Get more details in our latest report.