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Artificial intelligence (AI) and buy now, pay later (BNPL) are transforming how shoppers discover and purchase products, particularly during the holidays and other busy seasons. Together, they can help businesses boost conversion rates and increase sales.
For most merchants, the digital storefront has been easy to define. It’s the website. Maybe the app. In some cases, a marketplace listing layered on top. However customers arrived, they eventually landed somewhere the merchant controlled.