You've done the hard work of attracting and nurturing a shopper. Now you need to ensure they cross the final hurdle.
Investing in efficient checkout experiences can offer major dividends: fewer abandoned carts, revenues unrestricted by geographic borders, and happier customers.
But it can be challenging to seamlessly integrate diverse, region-specific solutions into a cohesive, user-friendly system.
Learn how to evolve your global checkout process into a strategic e-commerce asset and transform potential sales into successful transactions.
Many e-commerce enterprises face a sizable challenge: Shoppers abandon more than 70% of online shopping carts, often due to avoidable issues like lengthy checkout forms, inadequate transaction security, and limited payment options.1
Addressing barriers related to speed, efficiency, and simplicity is crucial for transforming abandoned carts into sales. Faster checkouts can boost conversion rates providing massive payoffs. Studies on enterprise e-commerce retailers in the US and Europe find that by tackling checkout flow and design issues alone, brands can increase conversion rates by more than 35%.1
The benefits of an optimized e-commerce checkout process aren’t limited to immediate conversions either. In one study, 91% of shoppers reported that a satisfying checkout experience significantly increased the likelihood they purchase from the merchant again, making it a top factor influencing customer loyalty.2
A straightforward and secure path to purchase is a universal customer desire — and reducing friction may help drive sales both locally and globally.
Today’s consumers browse, compare products, and purchase on mobile devices more than ever before — in 2023, mobile e-commerce comprised 60% of all global online sales.3 So adapting the checkout process for smaller screens is a must for enterprises eyeing success.
But optimizing checkouts for mobile goes beyond resizing web pages. From storefront to payment, each step must deliver the speed and simplicity that on-the-go customers expect.
Approximately 19% of shoppers will abandon their carts if they don’t trust an e-commerce site with their credit card information.1 E-commerce enterprises hoping to capture these lost customers must double down on the latest encryption and fraud monitoring and prioritize transparency about how customer information is protected.
Adding well-known global payment solutions like PayPal may also bolster confidence — 49% of repeat customers say that trust is the top reason they made an online purchase using PayPal.4
Offering visual cues that signal website security features — like trust badges or security certifications — can offer peace of mind to shoppers, too.
Beyond improving transaction security, explore opportunities to build a user-friendly e-commerce checkout experience. Here are some strategies:
By recognizing locally preferred payment methods and integrating various payment options, you roll out a welcome mat for customers from different regions.
For example, 72% of shoppers in Latin America use their debit cards five times per month while Asia-Pacific consumers prefer digital wallets, with 76% using them five times per month.5 In North America, the top three payment methods for small-ticket online purchases are credit cards, direct debit, and debit cards.5
Recognizing these nuances allows businesses to tailor their payment offerings to meet the specific preferences of each market, creating a smoother, more personalized shopping experience.
With PayPal as your e-commerce checkout partner, you can offer a comprehensive array of payment methods, such as:
Optimizing your e-commerce checkout process is not a one-time project. Success requires enabling diverse payments, as well as featuring the right combination that regional customers trust the most.
As you expand your business across different markets, use data analytics to continuously test various payment methods and uncover what clicks best with your audience.
By knowing which payment methods unlock higher conversion rates or customer satisfaction, you can fine-tune your strategy and make incremental improvements that may boost your overall sales and customer loyalty.
Optimizing the global e-commerce checkout experience requires a multifaceted approach. Take the time to review your checkout process and ask yourself: Is it mobile-friendly? Are payments secure? Is the user interface intuitive and streamlined?
With PayPal as your payment partner, you're equipped to offer an array of trusted e-commerce checkout methods, tapping into diverse markets with confidence.
Here’s why global e-commerce enterprises choose PayPal checkout:
Learn more about how to bring your e-commerce operation to new global markets with PayPal.
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