Learn how to leverage customer insights

Delivering seamless customer experiences is easy with PayPal. See how optimizing your digital commerce can help you leverage customer insights, improve customer experience, and increase reach, creating growth opportunities in this digital era.

Optimize customer experience

  1. Drive the conversions

    Use flexible tools and solutions like promotions, retargeting for abandoned carts, and targeted incentives that encourage conversion before, during, and after checkout.

  2. Raise the bar

    Optimize your checkout experience to help meet (and exceed) customer expectations using consumer trends, data, and buying preferences.

  3. Set the standard

    Combine your consumer knowledge, and PayPal’s knowledge of the industry, to create a tailored purchasing experience that cements your business as the standard for customer care.

Expand your reach

  1. Unlock new sales channels

    Expand your footprint by selling on any owned or partner channel of your choice.

  2. Grow efficiently and stay agile

    Find new groups of buyers, launch new products and services, and increase reach in new markets using flexible tools that can be turned on and off as you grow.

  3. Navigate global expansion

    With our global relationships and innovative technologies, PayPal can help deliver a secure and convenient payment experience that drives customer loyalty.

Leverage customer insights

  1. Put data to work

    Leverage actionable data from over 435+ million active accounts to help you attract and acquire new customers.1

  2. Keep up the pace

    Use PayPal’s global relationships with consumers to inform your digital transformation strategy and keep up with digital trends.

  3. Stay plugged in

    Leverage insights from trillions of data points2 and access up-to-the-minute customer and payments data with data freshness tools.

Digital Transformation for CMO’s (PDF)

Digital Transformation for CMO’s (PDF)

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