As one of the most popular social media platforms in the world, Facebook is relied on by small business owners to promote their brands and keep customers engaged. Thanks to Facebook Marketplace, businesses can also easily sell their products directly to customers.
Even if you already have an e-commerce store or sell on other online marketplaces, selling on Facebook Marketplace is an opportunity you should explore.
Let's look at why your business needs a presence on Facebook Marketplace, along with some tips for making the most out of your account.
Facebook Marketplace was designed to help people on Facebook sell products to each other. As the platform became more popular, Facebook added additional features that made it easy for businesses to use Facebook Marketplace as an online sales channel, too.
Today, Facebook Marketplace for businesses is an ideal channel for attracting customers on Facebook who may not find your e-commerce site or may not know to look for your products in-store. As a result, you can create a new revenue channel with relatively little effort, while at the same time maximizing the investment you've already made in growing your brand on Facebook.
That said, one of the advantages of online marketplaces and channels is they give you broad access to massive customer bases. Facebook Marketplace is already one of the most popular places people go shopping, with 63.5 million people making at least one purchase through Facebook in the last year.1 By using Facebook Marketplace, you can connect with customers where many of them already spend a significant amount of their online time.
Selling on Facebook Marketplace can be a core component of an omnichannel sales strategy that enables customers to buy from your brand according to their preferences.
The more selling channels for small business you can leverage, the more likely you'll be able to meet your revenue goals.
Below are simple steps to take before you can start selling on Facebook Marketplace:
You can adjust various settings in Commerce Manager, including:
With Facebook Marketplace, you can:
If you already sell online, then many of the same tips and strategies you use on other platforms apply to Marketplace. Here is a checklist for sales success:
Small businesses can make it easy for customers to pay the way they want by offering PayPal as a payment option on Facebook Marketplace.
When you choose PayPal to accept Marketplace payments, you help customers feel more comfortable with their purchase while making it simple to their preferred payment methods.
Learn more about how to sell on Facebook Marketplace using your PayPal merchant account.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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