“Acquiring, engaging & protecting new digital customers in a post-pandemic world” virtual keynote

Modern Retail Summit LIVE: Top retail executives discuss proven strategies for driving sales and building loyalty

Retailers continue to manage and adapt to the lingering effects of the global pandemic, and are now beginning to plan for a “new normal” world. The radical shifts in consumer needs and behavior have brought more individuals onto digital shopping platforms than ever before – creating an immense opportunity for merchants large and small. And while the new revenue potential has been good for merchants, it also opens up increased risk and a need for increased digital safety measures.

PayPal’s Marcy Campbell and Eileen Bennett talk strategies for engaging these customers, protecting against new risks, and the next phase of evolution for in-store and omnichannel shopping.